Your phone should ring more.
I'm Andrew. axe & bow is my one-man shop. I build fast websites, win local search, and set up AI for businesses that will never hire a tech team. I measure the work in customers. If it does not bring you business, I cut it.
Roofers. Salons. Truck and trailer shops. Med spas. Family businesses that needed customers, not decks. That is who I build for.
I'm Andrew Monroe: writer, COO, and dad in Amarillo. I love Lord of the Rings and Texas, and websites are the hobby that got out of hand. I take a few clients at a time and do the work myself. Take me on, and you have my axe.
Aim beats volume.
Three steps. No mystery.
1. Talk
A 30-minute call about your business and what a new customer is worth to you. If it's a fit, you get a written proposal with fixed prices.
2. Build
Fixed scope, fixed price, written timeline. You see progress as it happens and nothing ships without your sign-off.
3. Grow
A monthly report in plain English: what I did, what it cost, what it brought in. Leads and revenue, never vanity charts.
Forged once. Kept sharp forever.
Straight prices, posted in public.
Most shops make you book a call just to hear a number. Here are mine. If your project is bigger than these, you get a fixed quote in writing before any work starts.
The Build
A hand-built site, handed off.
$800 one time
- A single-page site, designed and written for your business
- Loads instantly and built to be found on Google
- Launched on your domain, in your name
- You own all of it: code, domain, every account
- No monthly bill. You walk away with the keys.
The Campaign
I go get customers for you.
$2,000 / month
- Everything in The Keep, included
- Local SEO and Google Business, worked every month
- Content written in your voice, for people and for search
- Review growth and reputation minding
- Monthly strategy call, reported in leads and revenue
The Keep
Never think about your website again.
$500 / month
- Hosting, security, and backups handled
- Unlimited small changes, done inside two business days
- Speed and uptime watched around the clock
- A plain-English health report every month
- No contract. Leave any month and take everything.
These prices hold for a standard small-business site. Multi-location, online stores, or something stranger: tell me what you need and you get a fixed written quote, usually within two business days.
AI, without hiring a tech team.
The big consultancies sell decks. I set up working AI for Panhandle businesses at Panhandle rates, train your people on it, and stay until it runs. Everything is disclosed: your customers always know when a bot is talking.
The Assessment
Find out where AI actually pays.
$2,500 one time
- I spend time in your business and map where AI saves real hours
- A written plan in plain English, ranked by payback
- Tool picks with real costs. No vendor kickbacks.
- Yours to keep, or to hand to anyone you like
- If AI is not worth it for you yet, the plan says so
The Bootcamp
Your team, trained on the real thing.
$7,500 one time
- Hands-on training for your crew, on your actual work
- Tools set up on your accounts as we go
- Guardrails written down: what AI touches, what it never does
- Thirty days of questions afterward, included
The Retainer
I run it so you don't have to.
from $3,500 / month
- Your AI plumbing, built and run month to month
- Lead follow-up, quoting help, back-office automation
- Reported in hours saved and leads caught
- No contract. Leave any month and keep everything.
Retainers run $3,500 to $8,500 a month depending on scope. You get a fixed written number before anything starts.
What you can hold me to.
- Fixed prices, written down before work starts.
- No long contracts. Leave any month.
- You own everything: domain, code, accounts.
- You talk to me, nobody else.
- Plain-English reports, monthly.
- If something stops working, you hear it from me first.
Fair questions, straight answers.
Why the name axe & bow?
I love Lord of the Rings, and the name fit the way I work: when I sign on to your business, you get everything I bring.
What does a website or campaign cost?
The standard offers are right on this page: an $800 hand-built site, $500 a month to host and maintain it, and $2,000 a month for the full growth engine with SEO and content. Bigger or unusual projects get a fixed written quote before any work starts. No hourly meters, no surprise invoices.
Do you only work with Texas businesses?
No. I'm based in Amarillo and most of the work happens remotely, so I work with businesses anywhere in the United States.
How fast can you launch?
A typical single-page site ships in about two weeks. Bigger builds and campaigns get a written timeline in your growth plan before any money changes hands.
Do I own what you build?
Yes. Domain, code, content, and every account live in your name from day one. If we ever part ways, everything keeps working and it is all yours.
Can you really set up AI for a shop like mine?
Yes, and that is most of the work now. It starts with the $2,500 assessment: I find the two or three places AI pays for itself in your business and set them up with your team. Everything is disclosed, so your customers always know when they are talking to a bot. If AI does not make sense for your business yet, the assessment says that too.
Pick your company well.
Let's talk about your business.
Tell me what you do and what you need. I reply inside two business days with straight answers and a fixed price. No obligation, no follow-up barrage.